Projects

April 2022 – March 2024

The main goal of the project is to strengthen the business of Roma music artists in the Czech Republic in the music and cultural industry by 31 March 2024.

The secondary objectives are:

• to raise awareness in society about Romani musical culture, Romani musical artists and important cultural events with Romani participation,
• to alleviate the social exclusion of the Roma through their increased involvement in the music and cultural industry,
• in cooperation with the Norwegian partner to test in practice the reach of cultural activities as a connecting element between the Roma and the majority society in the Czech Republic,
• to obtain feedback on the work of Roma music artists in the form of cooperation with music critics in the Czech Republic.

The innovation of the project consists in:

• the use of VR 3D technology 180°×180° in the audiovisual music work,
• the theme itself of the audiovisual music work promotes topics related to the Roma minority in the Czech Republic,
• the connection of live performances and audiovisual music works.

The main activities:

• new music audisovisual work – Culture Break Borders,
• Ostrava 2023 Festival,
• education,
• critique of Audiovisual Works.

The primary target groups of the project will be:

• 15 musical subjects from the ranks of Roma musicians,
• 15 beginning Roma music artists and 5 advanced Roma music artists,
• 100 participants in the Culture Break Borders seminar,
• 7,500 spectators of the Ostrava 2023 festival,
• 4 critics in the field – contemporary art, music.

Secondary groups will be:

• the general public in the Czech Republic and abroad,
• professional cultural community,
• Roma music and non-music artists,
• experts in the field of Roma inclusion.

The project has 2 partners from the Czech Republic and 1 partner from Norway.

Our social media:

• Youtube
• Facebook
• Instagram
• Twitter

04/2024

Project: Kultura prolomuje hranice | Culture break borders
Producer: I Am The Sound s.r.o.
Number: KU-CA2-042
On: 30/04/2024
Participants:

• Ing. REICHEL Maxmilián, CEO of I Am The Sound s.r.o.
• Bc. BUBIK Markéta – project manager and head of the press conference
• KLEMPÁR Milan – Roma music artist (absent for health reasons)
• representatives of the media and the public

The press conference was held on Tuesday, April 30, 2024, from 3:00 p.m. in Přerov.

The representatives of the project implementer were Ing. Maxmilián Reichel and Bc. Markéta Bubik.

The project was implemented and managed by Ing. Reichel and the manager and head of Bc. Bubik again briefly described and explained the idea and benefits of this project. 9 important outputs of the project were mentioned, which were:

• 09/2022 introductory press conference in Přerov at the then headquarters of the company
• 03-05/2023 production and publication of video medallions of 15 selected Roma musical artists on our website, social networks incl. Youtube channel
• 04/2023 renaming of the company implementing the project with the original name Ozvučovací agentura Serendipity s.r.o. with headquarters in Přerov under the new name I Am The Sound s.r.o. with headquarters in Prague
• 05/2023 educational seminar in Ostrava and Přerov including the participation of Norwegian partner Frode Barth and lecturer Kristian Øverland Dahl
• 07/2023 the Romfest Skalky Nový Jičín festival, which was attended by 13 Roma musical artists, for whom promotional video medallions were filmed, the Norwegian partner Frode Barth with a band called Frode Barth Experience – A Bridge between Norway and Czech Republic also participated
• 10/2023 interview on Czech Radio Prague, published on the website of the Czech Republic
• 12/2023 article on the Roma portal Romea.cz
• 03-04/2024 2-week educational seminar Incubator + Accelerator, after which all graduates received a certificate of completion
• 04/2024 Discussion and Criticism, in which the Norwegian partner was also involved
• 04/2024 final press conference

A video recording of the conference is presented below, and further on social networks
https://www.facebook.com/iamthesoundsro
https://www.instagram.com/iamthesoundsro/
https://www.twitter.com/AgenturaO
https://www.youtube.com/@Kulturaprolomujehranice-2023/

Information about the final press conference was also published on the Roma news server Romea.cz.

In Přerov on 10/05/2024

The record was prepared by: Bc. BUBIK Markéta

The entry was approved by: Ing. REICHEL Maximilian

You can download the invitation HERE and the minutes from the conference HERE.

04/2024

According to the content of the project, before its end, there was also an expert discussion between four representatives of the Czech partner and a representative of the Norwegian partner Frode Barth. The discussion was focused on the evaluation of the audiovisual works of Roma artists created within the project, set in the context of the entire music industry, and on the general evaluation of the progress of the project implementation.

04/2024

As part of the project, 15 video clips of musical artists and groups from among amateur and semi-professional Roma artists of all ages were produced in the spring of 2023. The video medallions were submitted to expert criticism. Criticism of audiovisual works was published on the Roma news server Romea.cz https://romea.cz/cz/kultura/kultura-prolamuje-hranice-kritika-15-videoklipu-interpretu-a-skupin-z-rad-amaterskych-a-poloprofesionalnich-romskych-umelcu. This review was made by 6 music critics:

1. Bc. Markéta Bubik, music manager, music artist
2. Ing. Maxmilián Reichel, CEO of I Am The Sound s.r.o.
3. Ing. Viktor Fišera, event and marketing specialist, Center for Marketing, Communication and Popularization, University of Ostrava
4. Bc. Kateřina Eichlerová, teacher of the major field – Popular singing, Church Conservatory of the German Order; Master’s student in Music Education, University of Ostrava
5. Norwegian partner – Frode Barth, chairman of Culture Break Borders, in collaboration with Gunnar Knutsen, video producer

03-04/2024

The last seminar of this project was a two-week educational seminar Incubator for 15 beginning Roma music artists and Accelerator for 5 Roma semi-professional music artists. The aim of the seminars was to introduce and train Roma musical artists in the field of sound, lighting, video technology, LED projection, PR and promotion, financial and grant tools, artistic activity, cultural management. The seminars were attended by half as many artists as was stipulated by the project.

Program of the 1st part of the seminar – Incubator – 15 Roma musical artists

• Introductory information and presentation of the project, content of the seminar, getting to know the lecturers
• Educational part on Sound, Lighting, Video technology
• Educational part on PR and promotion, Financial and grant instruments
• Educational section on Artistic Impact, Cultural Management
• Networking day, presentation of certificates for completing the seminar
• Educational part with Norwegian partner Frode Barth (online) https://frodebarth.com/

Program of the 2nd part of the seminar – Accelerator – 5 Roma musical artists

• Introductory information and presentation of the project, content of the seminar, getting to know the lecturers
• Educational part on Sound, Lighting, Video technology
• Educational part on PR and promotion, Financial and grant instruments
• Educational part on the topic of Artistic impact, Cultural management
• Networking day, presentation of certificates for completing the seminar
• Educational part with Norwegian partner Frode Barth (online) https://frodebarth.com/

12/2023

10/2023

Original article: https://radiozurnal.rozhlas.cz/projekt-kultura-prolomuje-hranice-chce-posilit-podnikani-romskych-hudebnich-9104000

The Culture Breaks Borders project wants to strengthen the business of Roma musical artists in the Czech Republic. Culture Breaks Borders is a project which, according to its manager Markéta Bubik, aims to increase awareness of Roma musical culture, Roma musical artists and important cultural events. More in the interview prepared by Dušan Vágai.

07/2023

RomFest Skalky 2023 in Nové Jičín will open its doors shortly, on July 22, 2023 from 11:00 a.m. He is internationally known for a number of solo albums and joint projects with leading musicians of various genres. Learn more HERE.

06/2023

2 summary video clips of 15 selected music groups and artists:

Video clips of 15 selected Roma music groups and artists:

5 unselected musical groups and performers:

1. IMPERIO / PŘEROV
2. PAVEL MIRGA / PŘEROV
3. DAVID KANDRÁČ / VALAŠSKÉ MEZIŘÍČÍ
4. IVANA KANDRÁČOVÁ / VSETÍN
5. MUROVCI BAND / ZLÍN

05/2023

Seminar program on Friday, May 12, 2023, 12:00 p.m. – 8:00 p.m. in Ostrava

1. Introductory information and presentation of the project
2. Information about project outputs
3. Visit to the City Campus of the University of Ostrava and discussion with a representative of the marketing department of the University of Ostrava
4. Excursion at the logistics center of the applicant member
5. Discussion with Josef Stojka, chairman of the Union of Olašské Roma z.s. and a member of the government council for national minorities on the topic of culture in the field of inclusion in Norway with transfer to the Czech Republic
6. Networking with members of the Union of Olašské Roma z.s. and representative of Ostrava University

Seminar program on Saturday, May 13, 2023, 2:00 p.m. – 5:00 p.m. in Přerov

1. Presentation of the musical audiovisual work Culture Break Borders
2. Discussion with the participants of the seminar on the topic of culture in the field of inclusion in Norway with transfer to the Czech Republic in the report of the lecturer of the Norwegian partner Frode Barth from the company Culture Break Bordes
3. Musical sample of the repertoire of three members of the Association of Roma Music Artists in the Czech Republic 10. Discussion